Do I have your attention?
Good. (No, this isn’t just a sneaky trick, I’m actually gonna make a point).
You should read "How to be a Confident Copywriter".
Again – this was something I wasn’t particularly interested in (I figure I don’t have to worry that much about confidence at this point but more about competence).
But then look how she started out:
"Right now, I’m about to get naked."
Well, if Gary Halbert would write that I guess it wouldn’t be that much of an enticing read… but Carline is a beautiful woman… (Am I sexist?)
What struck me the most was how much pictures popped up in my mind when I read the post.
(Maybe that opening line put the visual part of my brain on overdrive?)
Look at what else she wrote:
I’ve made more money from words than doctors with scalpels!
Pretty vivid, no?
a copywriting boot camp on steroids because it’s going to pump up your copywriting muscles and blow your socks off
I just love the imagery in good copywriting. It gives me joy, really. I hate TV, but I guess that’s because I got my own 3d-dolby surround cinema stuck between my ears.
This is your opportunity to meet face-to-face with me for 2 ½ days for an intensive copywriting workout.
Copywriting workout… again, I picture myself in a gym, working out with Carline Anglade-Cole…
(Yesterday I read Victor Schwab’s "How To Write A Great Advertisement", and he mentions a split-test where they boosted response for a product by 200something percent by linking it to better appeal to the opposite sex. And since then, I’m thinking of ways to connect products with sex appeal, and think of famous advertisements that already use that – you know, like the AXE advertisement? – so maybe that’s why my mind is on that naughty track right now… or maybe it’s just because I’m a young fellow and it’s hard to NOT think about sex).
But anyway, do you want to see what Carline is like naked? Then check out her post…
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