Jun
20

Kid Clueless

Filed Under Ramblings 

I just read John Carlton’s last blog post “Shutting People Up”.

Now, he’s writing about cars there. Mostly cars I’ve never heard about and features I can’t imagine what they look like.

But the funny thing is: it still sucked me in. Reading about cars is an interesting to me as reading about accounting (maybe even less). But the way he writes is just so “juicy”…

next thing I did was went over to Michel Fortin’s blog and read “Apply The Law of Contrast to Build Desire“. And it’s about copywriting – something I want to learn. But it reads so boring to me! It reads like a textbook… and what I got out of this lenghty scholarly post was really just that I should spray a little sand in the customers wounds and tell them about how good the relief feels once you put that magic balm on, if I want to sell them my soothing balm…

but then Michel sold I-don’t-know-how-many-millions with his writing compared to my I-never-sold-no-nothing-writing, so that just shows me I still got a long way to go if I can’t even find a gold nugget in front of my nose.

Comments

Leave a Reply




  • RSS Spying On Clayton Makepeace
    • The Most Sought After Wizard in the Advertising Business
      His influence on the advertising industry was so remarkable that Advertising Age called him "one of the greatest creative minds in the advertising business" … Time Magazine called him "the most sought after wizard in the advertising business" … And if there was a Copywriter’s Hall of Fame, I have no doubt there would be a bronze […]
    • Using Free Research to Grow Your Business
      Fellow Business-Builder, Nothing can build your business faster than developing a deeper insight into who your ideal clients are. Going from selling to ‘everyone’ to selling to a 35 year-old female with two young children (under eight) in school, a family income over $75,000, a dog, a second home in vacation country, […]
    • Dirty Harry is a Rotten Pig …
      Dear Web Business-Builder, I did something I rarely do this week. I went to the mall and bought myself some new shirts. Mostly my wife buys my clothes. If it were up to me I doubt I would even shave, let alone get dressed.  Anyhow, when it was time to wear one of my new shirts, […]
    • How to Tell if You’re a "Natural Born" Copywriter
      Dear Business-Builder, A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why? Before you accuse me of being too kind to my own, consider. How many copywriters do you know that seem extra welcoming and easy-going, as well as willing to answer questions and offer […]
    • What Earth’s Most Beloved Man Would Probably Tell You If He Had the Chance
      Dear Business-Builder, If you’re looking for The Redhead and me tonight around eight, you’ll find us just a few feet away from the single greatest composer the human race has ever produced. The man we’ll be with tonight is also history’s most gifted lyricist and arranger/producer. And he also happens to be […]
    • Why Not Lift Your Skirt a Little …
      A Little-Known, Highly Underexploited Factor in Building Credibility That Works Like Gangbusters! Dear Business-Builder, This secret can be summed up in one word: PERSONALITY. When you can create a feeling of genuine personality in your copy, people will flock to you in droves – because people love buying from someone with some real personality! One of […]
    • Quirky Questions For Business Breakthroughs
      Fellow Business-Builder, One of the lessons I truly want to leave with my nine-year-old twin daughters, Katrina and Hailey, is in the power of an active imagination. The skill is incredibly useful in every career and life direction we take. Increasingly, the world is sadly lacking in visual thinkers and adventurous souls. Schooling teaches them exactly what […]
    • Sell More by Selling Less …
      Dear Web Business-Builder, When I was a youngster I had a reputation for arguing with people. I seemed to take great pleasure in trying to convince everybody that I was right. And as a result I was an obnoxious little bugger. Plus I couldn’t understand for the life of me why my […]
    • Your Sales Copy Bombed – Now What?
      Hiya CopyStar, If it hasn’t happened to you yet – it will. I promise. You spend weeks researching a project … coming up with a convincing sales argument … loading up your letter with proof elements – including stellar testimonials … and giving the prospect an offer he can’t refuse. You work long days and nights with […]
    • Online Sales Copy Worth Betting Real Money On
      14 immutable, indisputable, ETERNAL rules for creating winning direct response copy (My advice: Print this one out and tape it to your monitor. It’ll make you money.) Dear Business Builder, I know – I haven’t written a new article for The Total Package in a while. But I’ve got something important to say to you today […]
  • RSS Spying on Michel Fortin
    • Five Ways to Turn No into Yes
      No is a very powerful word. It’s one too easily spoken, as any parent of a small four-year-old will tell you. It’s also detrimental to effective copywriting and sales, because it’s an absolute brick wall of resistance. The minute a potential customer says no, you’ve either lost the sale, or you have to pull out […]
    • Declaring My Independence From Smoke
      After 30 years, yesterday, which was Independence Day, I declared my own independence… from cigarette smoke. If you’re a non-smoker, this may not be a big issue. But for me, it’s huge. And it’s all because of one ingenious little tool I would have never thought I’d like. Until now. You see, during those 30 […]
    • Why People Are Addicted to Info-Products
      Have you ever wondered why people buy dozens of info-products… and yet never seem to get around to consuming them, much less using them? I have. And for a long time I just blamed it on people being lazy. In my own case, I blamed it on being too busy with client work to get […]
    • 12 Awesome Resources For Design and Copy
      One of the things I do is spend about 30 minutes a day reading my RSS feed reader — which is Google Reader. And I have it set so that, when I share a feed I like, FriendFeed picks it up and reshares it on Twitter, Facebook, LinkedIn, and many others. I also click “like” […]
    • The Need For Long Copy and Other Stupid Myths
      Recently, Terry Dean wrote an awesome article, entitled “Copy is King and Other Common Lies.” The article boils down to the fact that the market and the offer come first. Copy is still important. Design plays an important role, too. But copy is not king. The market is. And I wholeheartedly agree. In fact, after […]
    • Earn While You Learn... With Us!
      Wow! After several weeks of delivering high-impact webinars, we just finished our first live business build. It was amazing! Our first business is now live and making money for our students. The interaction was phenomenal, and our students are raving about this new training model. If you don’t know what I’m talking about, let me […]
    • Are Product Launches Peddling For Profits?
      After participating in a recent product launch (something I very rarely do), our Platinum Group was discussing the issue and I wanted to share those insights with you. Considering the recent hysteria behind the massive Apple iPad launch, it got me thinking about how most Internet marketers conduct their product launches. Most of them work […]
    • Get in Touch With The Future
      An interesting thing is happening lately, and it’s giving me a lot of fodder. I wanted to share a few opinions with you. First off, as you know I love predictions and making some of my own. For example, I wrote a controversial white paper several years ago, called “The Death of The Salesletter.” In […]
    • How to Become a Recognized Authority
      Next month (in mid-April), I’ll be speaking at Armand Morin’s Authority Event in Charlotte, North Carolina, which is part of the Brave The Wave series of specialized events. (And yes, that website was designed and the copy written by yours truly. And yes, those are my affiliate links.) Of course, Armand will be speaking mostly, […]
    • The Facebook Fake Friend Fallout
      The other day, I removed a friend from my Facebook profile for reasons that will soon become clear to you. He was so incensed, he wrote me a personal message accusing me of being rude and insulting. He even remarked that I’m arrogant, and snarkily added that some of his “friends” seem to feel the […]