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	<title>Copywriting Kid</title>
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	<description>From 0 to 100 in whatever it takes...</description>
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		<title>Attention-Getting Headlines</title>
		<description><![CDATA[&#8220;Wrestling midgets killed by fake hookers&#8221; I really don&#8217;t think there&#8217;s anything left to be said about this]]></description>
		<link>http://copywritingkid.com/?p=78</link>
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		<title>Soap Operas Suck&#8230; you in</title>
		<description><![CDATA[As a copywriter, you gotta get hip to human nature. And one of the best ways to do so is to observe what&#8217;s going on inside of yourself. I recently hung out at a friends house, and she&#8217;s absolutely nuts about an absolutely ridiculous Spanish soap opera. Now, while I was there, this soap opera [...]]]></description>
		<link>http://copywritingkid.com/?p=74</link>
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		<title>Copywriting Radar Beep, Beep</title>
		<description><![CDATA[When you surf the web, every once in a while you notice an AdSense up showing up somewhere. And then you notice it again on another site, and again on another site, and again, and again&#8230; &#8230; and that&#8217;s when a little lightbulb should go off in your head. Because there&#8217;s a high likelyhood that [...]]]></description>
		<link>http://copywritingkid.com/?p=72</link>
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		<title>The Right Word Unlocks The Buying Impulse</title>
		<description><![CDATA[When writing the easy way is always to stick with general words that can mean a lot of things. It&#8217;s a comfortable fuzziness to rest your brain in &#8211; much easier than digging for just the right word in your vocabulary. There are times when general words are a good choice &#8211; and there are [...]]]></description>
		<link>http://copywritingkid.com/?p=64</link>
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		<title>A Boring Ad That Sells Like Crazy</title>
		<description><![CDATA[I just read one of the most boring ads of my life &#8211; but incidentally, it&#8217;s a very successful ad that has been running for around ten years straight. So it&#8217;s worth studying. It&#8217;s very plain, very simple on the surface. But the fact that it works so gangbusters show&#8217;s that we copywriters should focus [...]]]></description>
		<link>http://copywritingkid.com/?p=61</link>
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		<title>Marketing Plush Toys</title>
		<description><![CDATA[Troy White has two 6-year old daughters, and they are all over a new kind of &#8220;teddybear&#8221;. It&#8217;s from a company called Webkinz. They basically merged the old fashioned teddybear with virtual worlds. What&#8217;s interesting about this is how they came up with the idea: they asked their target demographic (kids) questions to find out [...]]]></description>
		<link>http://copywritingkid.com/?p=59</link>
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		<title>Tying It In</title>
		<description><![CDATA[Here&#8217;s a great way to use a piece of news about a major development in the world to make a point that supports your case. Copywriter Daniel Levis just wrote a post about the end of socialism in Europe, and while I read it with interest, I was kind of wondering where he&#8217;s getting with [...]]]></description>
		<link>http://copywritingkid.com/?p=56</link>
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		<title>Worth Remembering</title>
		<description><![CDATA[This is from Drayton Bird: Anyone who has worked in sales or marketing knows you are wise to get customers’ permission regarding when and how often to talk. When a customer gives you their home phone number, if you’re smart you ask the best time to call: you consider that customer’s preferences. Poor marketers call [...]]]></description>
		<link>http://copywritingkid.com/?p=54</link>
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		<title>Exclusivity in Copywriting</title>
		<description><![CDATA[What&#8217;s one of the most powerful psychological triggers in using the written word to propel people to buy? It&#8217;s tapping into a desire that resides deep within everyone of us. And that&#8217;s the desire to be someone special, to be part of a special and exclusive group of people. Paul Maxey recently wrote about this [...]]]></description>
		<link>http://copywritingkid.com/?p=52</link>
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		<title>If operators are busy, please call again</title>
		<description><![CDATA[Sometimes it&#8217;s good to make things seem more difficult and troublesome. When writing salescopy, we often focus on simplyfying things and making them more easy. But sometimes just the opposite is true. One example is the case of Colleen Szot who recently broke a 20-year sales record of a popular homeshopping channel. One crucial element [...]]]></description>
		<link>http://copywritingkid.com/?p=49</link>
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